YCAA, based in Toronto, Canada, was founded in February 2020 by Jason Norris, who serves as the agency's Managing Partner and Senior Talent Agent.
Recently named 'Canada's Fastest-Growing Talent Agency' by Casting Workbook, YCAA has established itself as a highly reputable and in-demand agency among actors in the Canadian film and TV industry.
With talent appearing on screens worldwide in productions by major studios such as Paramount, Sony, and Lionsgate, and on networks like CBC, HBO, ABC, CW, FX, OWN, TLC, and Discovery, as well as streaming platforms such as Netflix, Disney+, and Amazon.
YCAA boasts a selective roster of actors with world-class talent, primarily from across Canada, with a strong focus on the major cities of Montreal, Toronto, Winnipeg, and Vancouver.
Our approach is centered on quality, not quantity. We prioritize building close, personal relationships with our talent and clients to provide an environment that nurtures long-term growth and career development.
WHAT'S YCAA'S STORY?
"Ask the right questions, and the answers will always reveal themselves" - Oprah Winfrey.
This is the philosophy that Jason Norris, the founder of YCAA, lived by when he set out to create the perfect talent agency. After years of working on the production side of the industry, he knew there had to be a better way to assist actors in their careers.
In 2015, the idea for YCAA began with a single question: What would the ideal talent agency look like? From there, more questions emerged: How would it operate? What would set it apart from other agencies? Why do actors leave one agency for another? What makes an agency truly successful? And most importantly, what do actors truly want from an agency?
To find the answers, Jason spent years researching the industry, reading every book and article he could get his hands on, and conducting candid conversations with actors, casting directors, producers, retired agents, and more. He left no stone unturned in his quest to understand the industry and create the perfect agency.
Finally, after hours of business planning and putting all the pieces in place, YCAA was born in February 2020. With a deep understanding of the industry and the needs of actors, YCAA is dedicated to providing the best possible service to its clients and helping them achieve their dreams.