Based in Toronto, Canada YCAA was officially founded in February 2020 by Jason Norris who serves as the agency's managing partner and senior talent agent.
YCAA was recently named 'Canada's fastest-growing talent agency' by Casting Workbook and has established itself as a distinguished and sought-after agency by many actors in the Canadian film & TV industry, with talent on screens worldwide in productions by studios like Paramount, Sony, and Lionsgate, as seen on networks like CBC, HBO, ABC, CW, FX, OWN, TLC, and Discovery, and streamers like Netflix Disney + and Amazon.
YCAA prides itself on having a select roster of actors possessing world-class talent. Our roster is comprised primarily of actors throughout Canada with a strong focus on the hub cities (Montreal, Toronto, Winnipeg, and Vancouver
WHAT'S YCAA'S STORY?
“Ask the right questions, and the answers will always reveal themselves” - Oprah Winfrey
After years of working with talent on the production side, Jason Norris (YCAA’s original founder) realized that there had to be a better way of assisting actors with their acting careers.
In 2015, the idea for YCAA started with a simple question. What would the “perfect talent agency” look like?
From there, more questions popped up. How would it operate…What would the agency do differently? Why would actors leave an agency and go to another? What makes an agency successful? What do actors want from an agency?
So, from 2015 to 2019 Jason did a deep dive into the industry reading all the books, articles, and presentations he could get his hands on. Then, set up meetings and spoke with hundreds of actors, casting directors, producers, retired agents…etc. All with the sole purpose of finding the answers to the questions we started with.
After hours and hours of candid conversations and business planning and putting all pieces in place, in February of 2020, YCAA was born.