Based in Toronto, Canada YCAA was officially founded in February 2020 by Jason Norris who serves as the agency's managing partner and senior talent agent.

YCAA is Canada's fastest-growing talent agency and has established itself as a distinguished and sought-after agency, with talent seen on major TV series on Netflix, HBO, FXX, and CBC to name a few. 


YCAA prides itself on repping talent all across North America working at the highest levels of Film, Theatre, and Television.

Jason Norris
Jason Norris YCAA Toronto
Managing Partner, Senior Agent

Jason Norris is a native of Montreal.  He is the Managing Partner and Senior Talent Agent (Film/TV/Reality TV) at YCAA in Toronto. 


Jason studied communications at the University of Ottawa and shortly after graduation started his career working in advertising for a major advertising agency in Montreal.


In 2008, he decided to seek a "warmer-climate" and founded snapmedia a small commercial and social media agency in the heart of Toronto.


Since 2018, Jason has been working in talent representation on the commercial side and with a band of loyal actors and a couple of interns to help him, he decided to launch YCAA in February 2020.


Jason Norris is known for his taste in discovering new talent and building their careers in the Film and TV space as well as across all Entertainment platforms.  

Photograph by Jack Loughran Toronto, ON.

Emma Ryan
Emma Ryan YCAA Toronto
Partner, Senior Agent

Emma Ryan was born and grew up in Ireland.  Emma has a Bachelor of Arts in Social Care Studies from Waterford Institute of Technology in Ireland.  She is certified with the NSPCC, protecting children in Entertainment.  She started working in the film and TV industry back home as an extra on a major Irish soap opera. 


Emma has been in Canada since 2015. She has spent the last decade working with children and youth in education, performing arts, including private schools, the National Ballet School of Canada, BBC UK, and New Line Cinema. 


Emma has a unique understanding of the TV/film industry, having built a reputation as diligent, trustworthy, and entirely dedicated to the success of her clients.

Emma joined YCAA shortly after its inception because of the exciting opportunity to work with a dynamic agency. 

Photograph by Jack Loughran Toronto, ON.